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Általános gazdaságpszichológia: Egyetemi
tankönyv [General Economic
Psychology: A manual – In Hungarian]. Szeged: Attila Jozsef University Press,
1997. 314 p. A substantially enlarged version of the Foundation of an economic psychology transformed into a university manual. Key words: Behaviourism vs Cognitivism; Psychoanalisys vs
Social Psychology; market behavior vs organizational economic behavior;
psychosocial relations vs properties; social identity; measuring identity's
exclusivity; social status vs money |